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m/s innovative marketing agencies Tender Performance & Track Record

m/s innovative marketing agencies

Tender Performance & Track Record

Company Overview

Summary
Ms Innovative Marketing Agencies Government Tender Profile With a substantial portfolio of 1136 government tender participations, Ms Innovative Marketing Agencies has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.
Primary Ministry: Ministry of DefencePrimary Department: Department of Defence Production
Primary Ministry:
Ministry of Defence
Primary Department:
Department of Defence Production

Tender Performance

Data for 01 April 2024 to 17 June 2025

Live Data

Total Bids / Contract Value

Bids356
Value₹15.03Cr

Qualified Bids / Q Rate

Bids331
Q Rate93.0%

Total Wins / Win Value

Win66
Value₹3.23Cr

Wins Rate / Q-W Rate

Rate18.5%
Q-W Rate19.9%

Detailed Performance Analysis

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Tender Performance by Ministries

4 entries

Name

Bids
Value
Qualified
Wins
Value

Ministry of Defence

19.4% win rate
336
₹13.97 Cr
324
65
₹3.17 Cr

Ministry of Defence

Bids
336
₹13.97 Cr
Qualified
324
Wins
65
₹3.17 Cr
19.4% win rate

Ministry of Heavy Industries and Public Enterprises

5.6% win rate
18
₹81.07 Lakh
7
1
₹6.04 Lakh

Ministry of Heavy Industries and Public Enterprises

Bids
18
₹81.07 Lakh
Qualified
7
Wins
1
₹6.04 Lakh
5.6% win rate

Ministry of Education

0.0% win rate
1
₹23.50 Lakh
0
0
₹0

Ministry of Education

Bids
1
₹23.50 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Ministry of Petroleum and Natural Gas

0.0% win rate
1
₹1.51 Lakh
0
0
₹0

Ministry of Petroleum and Natural Gas

Bids
1
₹1.51 Lakh
Qualified
0
Wins
0
₹0
0.0% win rate

Top Bid Competitors

Companies that frequently compete with you in the same tenders — ranked by their total win value.You applied for 356 bids — SAI TECH appeared in 156 of them.

Company
Total Bids
Value
Qualified
Rate
Wins
Value

M/S INNOVATIVE MARKETING AGENCIES

Your Company
18.5% win rate
356
₹15.03 Cr
331
93.0%
66
₹3.23 Cr

M/S INNOVATIVE MARKETING AGENCIES

Your Company
Total Bids
356
₹15.03 Cr
Qualified
331
93.0%
Wins
66
₹3.23 Cr
18.5% win rate
SAI TECH
30.1% win rate
156
₹5.51 Cr
149
95.5%
47
₹1.43 Cr
SAI TECH
Total Bids
156
₹5.51 Cr
Qualified
149
95.5%
Wins
47
₹1.43 Cr
30.1% win rate
LEADING EDGE DISTRIBUTORS PRIVATE LIMITED
6.9% win rate
276
₹11.57 Cr
249
90.2%
19
₹1.40 Cr
LEADING EDGE DISTRIBUTORS PRIVATE LIMITED
Total Bids
276
₹11.57 Cr
Qualified
249
90.2%
Wins
19
₹1.40 Cr
6.9% win rate
BHARAT ENTERPRISES
17.3% win rate
150
₹7.55 Cr
141
94.0%
26
₹1.18 Cr
BHARAT ENTERPRISES
Total Bids
150
₹7.55 Cr
Qualified
141
94.0%
Wins
26
₹1.18 Cr
17.3% win rate
SALUJA MACHINERY COMPANY
12.9% win rate
193
₹8.19 Cr
191
99.0%
25
₹1.08 Cr
SALUJA MACHINERY COMPANY
Total Bids
193
₹8.19 Cr
Qualified
191
99.0%
Wins
25
₹1.08 Cr
12.9% win rate
M/S GLOBAL TOOLS
19.1% win rate
105
₹4.61 Cr
98
93.3%
20
₹1.06 Cr
M/S GLOBAL TOOLS
Total Bids
105
₹4.61 Cr
Qualified
98
93.3%
Wins
20
₹1.06 Cr
19.1% win rate
TECHNOMECH ASSOCIATES
23.2% win rate
125
₹5.28 Cr
117
93.6%
29
₹1.04 Cr
TECHNOMECH ASSOCIATES
Total Bids
125
₹5.28 Cr
Qualified
117
93.6%
Wins
29
₹1.04 Cr
23.2% win rate
BHATIA ASSOCIATES
18.4% win rate
76
₹3.06 Cr
68
89.5%
14
₹44.30 Lakh
BHATIA ASSOCIATES
Total Bids
76
₹3.06 Cr
Qualified
68
89.5%
Wins
14
₹44.30 Lakh
18.4% win rate
SALBROS INTERNATIONAL
40.0% win rate
50
₹86.78 Lakh
50
100.0%
20
₹30.27 Lakh
SALBROS INTERNATIONAL
Total Bids
50
₹86.78 Lakh
Qualified
50
100.0%
Wins
20
₹30.27 Lakh
40.0% win rate
BILTZ CUTTING TOOLS COMPANY
2.8% win rate
72
₹1.53 Cr
5
6.9%
2
₹52K
BILTZ CUTTING TOOLS COMPANY
Total Bids
72
₹1.53 Cr
Qualified
5
6.9%
Wins
2
₹52K
2.8% win rate
UNIVERSAL ENGINEERING & MANUFACTURING INDUSTRY
0.0% win rate
33
₹77.29 Lakh
4
12.1%
0
₹0
UNIVERSAL ENGINEERING & MANUFACTURING INDUSTRY
Total Bids
33
₹77.29 Lakh
Qualified
4
12.1%
Wins
0
₹0
0.0% win rate
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Historical Performance

7-year trend analysis (2018-2025)

Historical Data

Company Overview (1 Apr 2018-31 Mar 2025))

Total Bids

1,136

Qualified: 1,021
Q Rate: 89.9%

Contract Value

₹56.57 Cr

Avg. Bid: ₹6.04 Lakh
Avg. EMD: ₹28K

L1 Bids

180

Win Rate: 15.8%
Q to W Ratio: 17.6%

Recent Win Rate

19.1%

Change: +7.0%
Period: FY 2024-25

Performance Analytics

Last 7 Years
Performance Trend
Win/Loss Distribution
Contract Value Growth Over Time

Ms Innovative Marketing Agencies Government Tender Profile

With a substantial portfolio of 1136 government tender participations, Ms Innovative Marketing Agencies has demonstrated strategic engagement in India's public procurement landscape. This analysis provides insights into their bidding performance, tender success patterns, and competitive positioning in government contracts.

Proven L1 Bid Success with 180 Contract Wins

Ms Innovative Marketing Agencies has successfully secured 180 L1 positions in government tenders, demonstrating their strategic pricing approach and competitive bid strategy. With a win ratio of 15.8% across 1136 tender participations, they have established a reliable track record in government procurement. Their bidding performance also includes 0 L2 and 0 L3 rankings, showing consistent competitiveness in public sector contracts.

Financial Performance in Government Tenders

Ms Innovative Marketing Agencies has bid on contracts with a total value of ₹,56,56,60,165.0, successfully securing ₹,56,56,60,165.0 in government contract value. This represents a 100.0% conversion rate of bid value to won contracts, demonstrating their effectiveness in targeting and securing valuable public sector projects.

The company's average Earnest Money Deposit (EMD) of ₹,28,266.73076923077 indicates their financial capacity to participate in substantial government tenders requiring significant bid security.

Specialized Government Procurement Focus